The cartoon shows a wall with signs across the top and sides. There is a salesman pointing to the signs behind a counter and a woman in the foreground. The sign across the top of the panel reads "Test Publishers Inc." On the left side of the panel a sign reads "Our Moto: 'We'll sell you what-ever you're willing to buy regardless of quality or utility'." Other signs read "Authentic Assessments," "Counterfeit Assessments," "Culturally Biased Assessments," "Hypothetical Assessments," "Make-Believe Assessments," and "Verified, But Useless Assessments." The woman asks the salesman "What kind of assessment tools do you carry?" The salesman says, "We carry a full range!" The tag line reads, "Authentic Assessments: Consider the Alternatives."