The cartoon shows an open book of matches. On the inside cover of the matchbook is written. "HOCUS - POCUS U. (M M IT'S LIKE MAGIC! M M) If you have a stamp and a credit card, we're your school! Earn your diploma by mail without ever leaving home! Now offering: PH.D. Master's, Bachelor's, GED," and written in a yellow star, "New IEP Diploma!!! Earn Credit for your life experience." Tag line reads, "Mail order Universities add the increasingly popular IEP diploma to their offerings."