The cartoon shows an Elvis Impersonator in a star-spangled jumpsuit on a stage talking to a crowd of people. On the back wall of the stage is a sign that reads, "American Elvis Research Association" stacked vertically so the first letter of each word creates the acronym AERA. Elvis impersonator is saying into a microphone "Since the King's death the number of Elvis impersonators has increased exponentially. By the year 2005, one in four school-aged children will be Elvis impersonators and over half by 2010. Schools must be prepared. Thank you. Thank you very much." The tag line reads, "Faulty Research Logic." A acknowledgement tag line the left reads, "Inspired by Michael Hock and Cathy Quinn."