The cartoon shows a group of monks sitting in a circle in a field surrounds wildflowers in bloom. One of the monks says, "Master, speak to us of labeling." The Master replies, "Long ago, flowers had no names. Each was treasured for its unique beauty. Then someone decided to label some flowers as weeds and convince others that they were undesirable. Still today when people look, some see a weed, while others see a wild flower." The tag line reads, "What do you choose to see? Weeds or wildflowers?"