The cartoon shows a diner counter with a waitress behind the counter serving a man some coffee. The man sitting at the counter says, "Is the rumor true that the new guy who works here has a low IQ?" The waitress replies, "I don't know and it doesn't really matter. IQ doesn't tell you anything about who a person is. I know him. He's a good worker and a great guy." The tag line reads, "Counter Intelligence."